Sales Agents Ltd, the company behind Salesagents.uk, has acquired all assets of AgentBase, the UK’s longest-established platform for independent sales agents and commission-based partners.
Founded in 1993, AgentBase was the first UK business dedicated specifically to serving the independent sales agent market. Over its 30-year history, it has supported thousands of agents and companies through opportunity listings, educational resources, and its Agency Opportunities Magazine, which transitioned from print to a comprehensive digital archive.
Fewer than 5% of UK businesses have lasted 30 years or more, according to government data, making AgentBase’s longevity a rare achievement in such a specialised sector.
For many years, AgentBase and Salesagents.uk, launched in 2016, have been recognised as the two leading specialist platforms in the UK sales agent market. The acquisition brings the two services together, combining decades of industry experience with modern digital tools.
The unified platform will provide companies with faster and more effective ways to connect with skilled, commission-based sales agents. At the same time, agents will gain access to more opportunities, increased visibility, and continued support through trusted resources and educational materials.
Stephen Craine, Director at Sales Agents Ltd, commented: “AgentBase helped create the UK sales agent market as we know it today. Our focus now is to carry that legacy forward, combining long-standing experience with modern tools that help companies and sales agents work together more effectively.”
The move is expected to strengthen the UK’s independent sales agent network, offering both businesses and agents a single, streamlined service with the credibility of decades of experience and the innovation of modern technology.
The sector has been experiencing substantive growth between Q4 2021 to Q3 2023, with approximately 26% employer number increase in that time, and then slow but steady growth since Q4 2023, with 4% employee population increase between Q4 2023 to Q1 2025.
