The University of Reading is supporting Reading’s bid to become UK City of Culture 2029.
UK City of Culture is a national title awarded by the Government every four years, recognising places where culture benefits people and communities.
The University is part of a coalition leading the bid, working alongside Reading Borough Council, Reading Economy and Destination Agency (REDA), and a wide coalition of cultural, business and community organisations.
Reading’s cultural strength
The bid sets out a vision to make culture ‘an everyday right’ for everyone across the town of Reading and the wider region.
With a history spanning more than a millennium, from the Abbey Quarter to its modern role in digital innovation, Reading has a strong cultural foundation. The town is home to nine museums, a nationally recognised theatre, major music events and a wide range of community-led festivals.
The University has contributed expertise to the expression of interest, drawing on examples of its national and global cultural impact.
These include the world-renowned Climate Stripes created by Professor Ed Hawkins, the growth of Screen Berkshire, and its role within the Reading Museums Partnership.
These initiatives highlight Reading’s longstanding strengths as a place of creative innovation, artistic heritage and international influence. The bid also highlights how Reading’s identity has been shaped by communities from around the world, and its history of welcome and sanctuary.
‘Power of culture’
Professor Robert Van de Noort, Vice-Chancellor of the University of Reading, said: “The University is proud to stand alongside partners in supporting Reading’s City of Culture bid.
“This is an opportunity to shine a national spotlight on the creativity, diversity and ingenuity that define our town. As an institution rooted in this community, we see the power culture has to transform lives, strengthen wellbeing and open new pathways into education and the creative industries.
“We are excited to help shape a programme worthy of Reading’s ambition.”
The Department of Culture, Media and Sport will review submissions and confirm a longlist later in the year.
