The Devon-based premium soda brand, Jamu, have now unveiled their fresh, new rebrand – and it is delivering on both flavour and function.
Jamu offer a range of refreshing sparkling sodas – which are a delicious alternative to sugar-laden carbonates sold on shop shelves – and after undergoing a total transformation, the brand has not only elevated their taste, but also the profile of its increasingly popular face.
Three new flavours have been added to the range – Raspberry & Hisbiscus, Blood Orange & Peach and Lemon & Basil – which offer a sparkling jamboree of prebiotics, real fruit and apple cider vinegar, which are all very good components for human gut health. These drinks are made with all-natural ingredients and botanicals that will not only offer elevated flavours but also make them naturally gut-friendly.
“We know that people want a drink that ultimately tastes great, so that was our priority when formulating the new flavour profiles of the Jamu range. We wanted to create sparkling drinks that would suit all occasions, from an afternoon pick-me-up, to drinking socially with friends. The fact that our cans promise so many other health benefits to consumers is an added bonus,” explains Patrick Grant-Sturgis, co-founder of Jamu. “Jamu was born from a love of natural ingredients and a desire to create a product that not only offers healthier hydration, but also harnesses the power of plants to actively nourish.”
Each Jamu flavour contains 6g of prebiotic plant fibre, is less than 20 calories and has zero sugar, artificial sweeteners, colours or preservatives. Jamu also contains vitamin C and zinc, and is 14 allergen free and suitable for vegans.
With the new 330ml can format, now is the perfect time to grab your new healthy and delicious hyper-fixation drink to put alongside the other soft drinks in your fridge.
For more information on Jamu, click here.
