Devon-based AI-powered sales outreach platform, Sendr, has secured investment as part of a wider funding round, aiming to accelerate further product development and market expansion in the business.
Founded by Dave Cannell and John Bromley, Sendr, has secured £250,000 equity from the British Business Bank’s South West Investment Fund via appointed fund manager, The FSE Group.
Headquartered in Exeter, the company has quickly gained awareness by allowing businesses to engage clients more effectively through its services in creating personalized, short-form video content powered by advanced AI tools.
After securing partnerships with prestigious organisations such as the Financial Times, gaining this investment will support the company further in achieving growth which may provide further funding opportunities.
Sendr co-founder and CEO, Dave Cannell, explained: “The backing from FSE and the South West Investment Fund provides not just finance but also strategic support that will help propel Sendr forward.”
This capital will enhance the company’s technological offerings, which give solutions of AI voice matching and lip-syncing to inefficiencies of traditional mass marketing. This will produce videos which feel personally tailored for each viewer and will increase engagement.
Investment manager at The FSE Group, Matt Browning: “We are excited to work with this dynamic business as it continues to grow and disrupt the market with its personalised video solutions.”
Paul Jones, who is senior investment manager from the British Business Bank explained that Sendr is one of many South West businesses using AI to shift their offerings.
He said: “Their platform is a good example of the kind of innovation the South West Investment Fund is designed to support, as they scale and accelerate their growth journey.”
