John Lewis has today announced a major expansion of its rapid delivery service alongside significant website and mobile app enhancements. By partnering with Deliveroo and Uber Eats, the retailer is making approximately 10,000 products available in as little as 30 minutes to customers within the catchment area of eight stores across London and select home counties – including Oxford Street, Peter Jones, Welwyn Garden City, Bluewater, and Kingston. This strategic move strengthens John Lewis’s omnichannel footprint, seamlessly integrating speed and convenience to its physical and digital retail approach.
Marking 25 years since johnlewis.com first launched, John Lewis is investing in both physical shops and its online platforms to inspire and serve customers however they choose to shop. By combining in-store customer service and Partner expertise with an inspirational website, powerful app, extensive click and collect network including next day collection from nearly 16,000 locations including Waitrose stores, and fast online delivery options, the retailer is bringing the very best of its shops and digital channels together as part of its multi-year £800m transformation programme.
Rapid delivery complements John Lewis’s established standard delivery and nationwide click and collect network, giving customers an ultra-fast delivery option for last-minute needs, urgent tech replacements, or emergency gifts. Data from the trial highlights a strong lunchtime peak, with 12pm to 2pm emerging as the highest-volume period for sales, driven by demand for urgent tech items, emergency gifts, and treat purchases.
The most popular item bought via the rapid delivery pilot to date is the Sony PlayStation 5 Controller, with gifting items and gifting packaging featuring highly, as well as personal fans as customers reached for a must-have cool down over the summer months.
To support its omnichannel focus and help prepare for peak trading – where up to 150,000 online orders a day will be processed – John Lewis is introducing a suite of digital enhancements across johnlewis.com and its mobile app. These improvements make it easier and quicker for customers to find and buy what they need, as well as offering relevant inspiration and ideas based on their browsing history.
Digital upgrades across the website and mobile app are designed to improve and simplify the overall customer experience. With a fresh look and feel, the website now offers customers more content and inspiration, and upgraded site search helps shoppers quickly find what they are looking for. The app, which now accounts for approximately 40% of online sales, continues to play a central role in driving customer engagement. It includes easy access to My John Lewis rewards and benefits, order history, and Live Chat to enable customers to access any support that they need.
To further enhance convenience and support modern shopping habits, John Lewis is embracing AI-powered discovery. With traffic from digital assistants continuing to grow year-on-year, the retailer is ensuring product ranges are easily discoverable and is currently developing a brand-new AI-powered product finder set to launch in time for Christmas.
Demonstrating how physical stores and online platforms work together as part of a seamless omnichannel strategy, John Lewis has delivered over 1.3 million items directly from its shops to customers since scaling deliver-from-store, unlocking local store stock to fulfill online orders and helping customers purchase items that would have traditionally been shown as out of stock online.
Dom McBrien, Chief Digital and Omnichannel Officer at John Lewis, said:Â “Bringing the best of John Lewis into our customers’ daily lives is at the heart of our transformation. Whether shoppers are seeking expert advice from Partners in our stores, picking up an order via click and collect, or ordering via our Deliveroo or Uber Eats for delivery in 30 minutes, we are meeting them wherever they are with trusted quality and exceptional service. By expanding our rapid delivery option alongside major website upgrades, we are giving customers ultimate convenience and flexibility without ever compromising on the service they expect from John Lewis.”
Jeff Wemyss, General Manager for Deliveroo in the UK and Ireland, said:Â “We are thrilled to bring such a well-respected British retailer onto our platform as we continue to build a new destination for shopping. Whether it is last-minute homeware for a dinner party, a gift for a friend or simply a spontaneous treat, our partnership with John Lewis gives you a department store in your pocket.”
Merve Basci, General Manager for Uber Eats in the UK said: “John Lewis is a British icon, and after joining forces last summer, we’re thrilled to play a part in their 25-year digital journey. Retail on Uber Eats is skyrocketing as customers turn to rapid delivery for everything from emergency tech to gifts or treats, and we love bringing the modern magic of John Lewis straight to customers’ doors.”
The John Lewis website launched in 2001 with 5,000 stocked products, around 1,000 daily orders, and 800,000 daily page impressions, and its first sale was a beech salt and pepper mill for £22.85. Today in 2026, the website offers over 300,000 products, handles an average of 55,000 daily orders, and generates an average of 1.6 million daily page impressions.
