Piglet in Bed – British lifestyle brand known for its natural materials, relaxed aesthetic and quietly joyful approach to everyday living – is delighted to announce the opening of its debut outlet store at Gunwharf Quays, Portsmouth, this July.
Founded in 2017 from a humble garden shed in West Sussex, Piglet in Bed began with a simple idea: the best homes aren’t perfect, they’re personal. Today, the brand is beloved for its natural, low-maintenance bedding designed for mixing and matching, complemented by thoughtfully crafted sleepwear, bath and homeware collections that celebrate laid‐back, everyday living.
“We’re thrilled to be opening at Gunwharf Quays. It’s a destination recognised for its curated mix of quality and discovery, which aligns with our efforts to make natural, timeless home comforts more accessible. We can’t wait to welcome both longtime fans and new faces into the cosy Piglet in Bed community.” – Jessica Hanley, Founder & CEO.
The brand’s outlet will offer customers the chance to shop a curated selection of Piglet in Bed favourites – including their signature linen bedding, iconic gingham and striped designs, timeless sleepwear and relaxed homewares – at special outlet pricing. The space has been designed to reflect the brand’s warm, lived‐in aesthetic, inviting customers to slow down, explore textures and create a home that feels deeply personal.
Yvonne Clay, Centre Director at Gunwharf Quays, said: “Piglet in Bed’s upcoming arrival is fantastic news for the centre. The brand will bring something new and interesting to our lineup, giving our guests even more opportunity to make their homes feel special and unique forless. “Choosing Gunwharf Quays for its first outlet store is a strong endorsement of the destination’s appeal and we look forward to seeing it become a popular addition with our guests.”
The store opening marks an exciting step in the brand’s continued retail expansion, following strong growth across the UK and internationally.
