Teq4, the creative technology and engineered solutions company behind some of the world’s most innovative immersive systems, has officially joined the VAvR Global Alliance, a partnership network founded by Ventola Projects that unites leading companies delivering integrated entertainment and experiential solutions worldwide.
Teq4 is proud to announce the global debut of “Beyond Bowling” at the IAAPA Expo in Orlando (Nov 18th–21st).
Beyond Bowling is being delivered as part of a NEW partnership with the VAvR Global Alliance, a group of partner companies that provide integrated entertainment and experiential solutions. Alliance partners already have a close engagement within the Ten Pin Bowling sector; ‘Beyond Bowling’ is the first in Teq4’s new range of digitally augmented experiences, a game-changing platform that overlays immersive, interactive content onto conventional bowling environments.
Using dynamic screens and projection, game-engine-driven content and fully responsive visual effects, Beyond Bowling transforms each lane and the entire center into a themed adventure. Players can find themselves battling dark magic in the world of wizards or venturing deep into the jungle in search of power-ups with digital characters, visual effects, and soundscapes that respond to every throw.
“Beyond Bowling is where immersive storytelling meets real-world gameplay,” said John Bullivant, CEO of Teq4. “It’s designed to add a digital attraction layer to a well-loved activity, turning casual bowlers into engaged repeat visitors.”
Whether retrofitting a few lanes or creating an entirely new immersive venue, Beyond Bowling is fully scalable and customisable, offering operators a powerful new way to increase engagement, drive footfall, and stand out in a competitive FEC landscape.
The launch is the first in a wider suite of Beyond immersive solutions, developed to bring interactive digital storytelling into everyday entertainment spaces.
Live demonstrations will be available at the forthcoming IAAPA Expo in Orlando – Booth #460.
