From senior executive to hypnotherapist and performance coach, Surrey-based Donald Hamilton, has launched a bold, new book on the unconscious drivers of success.
The Unconscious Edge: A Five-Step Framework to Transform Your Thinking and Unlock Your True Potential challenges traditional ideas of success, through exploring how reprogramming the unconscious mind can unlock sustainable elite performance – without burnout.
“This isn’t about grinding harder or chasing the next hack,” Hamilton explains. “It’s about understanding how the unconscious mind directs performance — and learning how to rewire – and use – that process deliberately.”
Drawing on Donald’s years in executive leadership roles at Fortune 500 companies and now coaching entrepreneurs, leaders, and aspiring executives, his book introduces a science-informed, practical framework that reveals how unconscious mental patterns shape our decisions, behaviours and results – often without us even realising.
Throughout, he blends neuroscience, behavioural psychology, and real-world experience with tools from coaching, hypnotherapy, and NLP, which has enabled him to produce a jargon-free, results-driven guide for anyone looking to unlock lasting performance improvement.
“We spend so much time focusing on what we do, without questioning why we do it,” he adds. “Once people understand the unconscious drivers behind their habits and choices, and how they can change them, that’s when real breakthroughs happen.”
Already, early readers have praised his work, appreciating it’s clarity, practical application, and transformative impact – particularly among business leader, HR professionals, coaches, and ambitious individuals looking to overcome limiting patterns and achieve effortless high performance.
At the core of the text, Hamilton approaches the timely question: What truly separates consistent top performers from everyone else?
And according to Hamilton, the answer simply lies beneath the surface.
The book is now available on Amazon in paperback and Kindle, here.
