British luxury vehicle customisation specialist, Urban Automotive, is taking another significant step in its expansion in North America by having its first dedicated stand at SEMA 2026 in Las Vegas and showcasing two of its latest and most distinctive Widetrack styling programmes.
Although Urban vehicles have previously appeared at the SEMA show through its distribution partners, 2026 marks the first time the British company has exhibited independently. This milestone is being celebrated with two special vehicles in the spotlight: a Mercedes-Benz AMG G63 G-Wagon Widetrack wrapped in an Inozetek SQ navy PPF and a Rolls-Royce Cullinan Series II Widetrack with Emparador Truffle paintwork.
The Urban Widetrack styling programme is the perfect example of its combination of British engineering, style and in-house carbon-fibre manufacturing expertise. Its OEM+ approach to luxury vehicle personalisation is becoming increasingly recognised in North America with rapid growth continuing for Urban Automotive USA with sales in 2026 already double those of 2025.
Sandro Bucher, Vice President of Urban Automotive USA said: “Having our own booth at SEMA is a major step for Urban Automotive as the United States is a hugely important market. We are proud to have doubled our sales in 2026 and be introducing more and more customers to what makes Urban vehicles so special.”
Mercedes-Benz AMG G63 G-Wagon Widetrack
The world debut of Urban’s first UV-9 wheels for the G-Wagon combined with its latest Widetrack styling package featuring over 40 bespoke carbon fibre components – all designed and produced in-house by Urban – make a particularly striking statement and give the Mercedes-Benz G-Wagon a bolder and more powerful wide-body stance.
This comprehensive wide-body transformation includes flared carbon fibre front and rear wheelarches, a replacement carbon fibre front bumper with honeycomb mesh inserts and five-piece front splitter. A new closed-vent bullnose bonnet featuring the Urban icon, an Urban-branded front grille and a high-powered LED roof light bar in visual carbon fibre complete the distinctive front-end treatment.
At the rear, an upper spoiler, spare wheel carrier and replacement bumper with integrated diffuser are all finished in visual carbon fibre. The side profile benefits from Widetrack arches in partial body colour with exposed visual carbon fibre detailing, extended side sills, indicator surrounds and anodised aluminium billet side-exit exhaust finisher. A Milltek performance exhaust system provides a more purposeful soundtrack to match the G-Wagon’s imposing appearance.
The new Urban-Vossen UV-9 forged alloys join an established range that includes the UV-1R, UV-4, UV-6, UV-7 and UV-8 wheels, with premium Yokohama tyres. Urban also offers extensive interior personalisation, including bespoke seat upholstery and steering wheel retrimming.
Rolls-Royce Cullinan Series II Widetrack
Alongside the G-Wagon, Urban is showcasing its Widetrack styling programme for the Rolls-Royce Cullinan Series II, combining the luxury SUV’s commanding presence with a more distinctive and personalised appearance.
Finished in Emparador Truffle, the Cullinan features an extensive exterior Black Pack, replacing all original chrome detailing with dark trim, including a Black Spirit of Ecstasy.
The transformation includes a full replacement carbon fibre front bumper with visual carbon front splitter, a replacement rear bumper with integrated visual carbon fibre diffuser and extended carbon fibre wheelarches.
The wider stance is complemented by 26” Urban-Vossen UV-7 alloy wheels, while extended side sills incorporate visual carbon fibre vents.
At the rear, a two-piece upper rear wing assembly and lower decklid spoiler, both finished in visual carbon fibre, add final additions to the Cullinan Series II.
A milestone for Urban Automotive USA
John Manners, General Manager of Urban Automotive USA, said: “The G63 AMG and Cullinan Series II are stunning examples of the personalisation Urban offers customers who want something distinctive and high quality. Our presence at SEMA this year represents more than an opportunity to showcase these exceptional cars but also underlines our ambition to have our British-designed styling programmes recognised in one of the world’s most significant and fashionable car markets.”
