Award winning cleaning brand, YASS Clean, has signed a ten-year lease on its first UK warehouse thanks to unprecedented growth in year one.
Having already generated £10m, YASS Clean, which was launched by Luke Arnel-Cameron, known to his 1 million followers as “Lopwert” is a fun, affordable cleaning brand disrupting the £1 billion UK home care market.
The 15,675 sq ft warehouse in Gloucester will become the brand hub, not only housing all product and the team, but also allowing for live streaming and creator events. There will be a trade counter to serve customers who want to come down and purchase product in real life – the first time this has been an option, as all previous sales have been online and through TikTok Shop. Click and Collect will also be operational.
Working to a summer opening date, stock is currently being delivered to the warehouse, before being added to the website, which will now function as the main e-commerce
platform.
“Securing this site is a major milestone for YASS Clean. Bringing our operations into one 15,000 sq ft hub allows us to scale stock, strengthen our website, and, importantly, work
from the site daily so Luke and I can oversee the business at its core. This move sets the foundations for faster growth, stronger partnerships, and a more accessible experience for customers and creators.”
— Daniel Arnel-Cameron, Director, YASS Clean
Known for innovative scents, YASS Clean currently sells a selection of washing and cleaning goods, plus home fragrancing, working with top perfume houses to create the iconic
products.
About Yass Clean
Yass Clean is a direct-to-consumer cleaning brand founded by TikTok creator Luke ArnelCameron (AKA Lopwert). Built on the ethos of fun, fabulous, and affordable cleaning, the brand has already sold hundreds of thousands of units via TikTok Shop and is redefining what household products can look, feel, and smell like.
Stockists: www.yassclean.co.uk // TikTok Shop // Amazon // Tesco (marketplace) // Temu //
Shein // DIY.com (marketplace)
