Vogelsang GmbH & Co. KG is entering into a strategic joint venture in the field of slurry applicators with the Slovenian agricultural machinery manufacturer BeTEC. As part of this agreement, BeTEC will drive forward the needs-based production, design, and technical development of the applicators. At the same time, all sales activities in Germany and Europe—except for the Slovenian market—will remain exclusively with Vogelsang within the existing organisational structures.
The partnership combines Vogelsang’s comprehensive expertise in sales and after-sales with BeTEC’s effective construction and production processes. Vogelsang thus underlines its commitment to continuing to operate efficiently and competitively in the dynamic agricultural sector.
Harald Vogelsang, Managing Director of Vogelsang: “We are very pleased to shape the future of slurry application technology together with BeTEC and to set new standards in precise slurry application—with modern applicator systems for all customer types and price segments. As the inventors of dribble bar technology, we are now taking this defining product line of our company to a new level through a European partnership.”
Jure Brečko, Head of Sales at BeTEC: “This joint venture is a milestone in our company’s still-young history. The core beliefs and values of our two family-owned companies align perfectly. These synergies will enable us to grow together.”
New, comprehensive product portfolio: First solutions at EuroTier
Effective immediately, the high-performance product lines of both companies in the field of dribble bar and trailing shoe technology are being consolidated into a new product portfolio under the “Vogelsang-BeTEC” brand. “Starting immediately, we will be able to offer our customers—from large-scale operations and contract farming businesses to part-time farmers—an even wider range of slurry application technologies, working widths, and price segments,” says Henning Ahlers, Head of Sales for Agricultural Technology and Biogas in Germany at Vogelsang. “In this initial phase, our focus is on the pan-European market, which we can optimally serve with our combined expertise and our network of subsidiaries and dealer networks.”
Vogelsang will be showcasing solutions from the new portfolio at EuroTier, which takes place November 10–13 in Hanover.
More at: vogelsang.info
