As football’s biggest stars return from a summer of international glory and attention turns back to domestic competition, adidas is celebrating the start of the new season with a fresh chapter of its chaos vs. control campaign. Having debuted on the world’s biggest stage during the FIFA World Cup 2026™, the latest Predator and F50 boots return to club football, worn by many of the game’s biggest names as domestic leagues get underway around the world.
The boots celebrate two distinct approaches to the game. Predator is built for players who thrive on control and precision, while F50 is engineered for those who create chaos with explosive speed. As rivalries reignite across the world’s biggest leagues, adidas invites every player to make their choice: Chaos or Control. F50 or Predator.
The refreshed campaign features new imagery and content starring some of football’s biggest personalities. As the men’s game returns from the FIFA World Cup 2026™ to club competition, adidas also shines a spotlight on some of the women’s game’s brightest stars ahead of the new domestic season. Featuring Jude Bellingham, Lamine Yamal, Pedri, Florian Wirtz, Raphinha, Aitana Bonmatí, Vicky López and Franco Mastantuono, the campaign celebrates the individuality and creativity that define football today.
The campaign blends iconic football moments with playful storytelling to celebrate the personalities, confidence and competitive spirit that define the new season, while inviting everyone to embrace the rivalry at the heart and decide their style of play: Chaos or Control. F50 or Predator.
